Atlantic Minerals

Atlantic Minerals

Atlantic Minerals is located on the west coast of the island on the Port au Port Peninsula. It is a largely unknown, homegrown success story, and ships dolomite and limestone globally for uses as varied as steel production and agriculture. m5 partnered with Wavelight Productions and PB Productions to help Atlantic Minerals bring its message to … Continue reading

m5 & Our Innovative Clients

m5 & Our Innovative Clients

Over the past few years, m5 has worked with a number of NL based companies creating innovative, knowledge-based products for export markets. We’re proud of the small role we played in the continued success of these homegrown companies. Below are a series of corporate videos developed with our sister company Wavelight Productions showcasing the positioning … Continue reading

Some advice for new grads.

Some advice for new grads.

In the 10 years since I graduated the Commerce program at MUN I’ve learned a lot the hard way. Here’s what I would have told myself if only I knew. Design your life, or someone else will. Seriously. Sit down and make a plan on paper. If it pivots 100 times that’s fine. At least … Continue reading

The Provincial Ferry System

The Provincial Ferry System

The future of NL’s communities serviced by ferries is a political minefield. Depending on your viewpoint, the geographic dispersion represented by these communities is our curse, or our defining and cherished characteristic. Discussion on the topic often devolves into caricatures of townie versus baymen, our future and our past. On one side is the hypocrisy of one … Continue reading

What’s the deal with sugar taxes?

What’s the deal with sugar taxes?

  Proponents argue expanding sin taxes like those on alcohol and tobacco, to high sugar foods and drinks will reduce consumption. Or at least raise revenue to help fund treating the negative health outcomes such as obesity, diabetes, heart disease and stroke. This sounds great in principle, but there are criticisms: Flat taxes of any … Continue reading

Real Stories: Understanding Changes Everything

Real Stories: Understanding Changes Everything

In 2014 we launched Understanding Changes Everything, a mental illness anti-stigma campaign from the Newfoundland and Labrador Department of Health and Community Services. The campaign and the message behind it is one I’m proud to be apart of. The initial launch involved  a mass media campaign, social media and a content rich website. We followed up that … Continue reading

takeCHARGE – Residential Rebates

takeCHARGE – Residential Rebates

takeCHARGE combines the expertise and customer reach of Newfoundland and Labrador’s two electricity utilities: Newfoundland Power and Newfoundland and Labrador Hydro. They work together to bring energy efficiency awareness and rebate programs to everyone in Newfoundland and Labrador. We helped takeCHARGE develop an approach to communicate their revamped insulation and programmable thermostat programs. Building on existing awareness we … Continue reading