Mary Brown’s – Now we’re talkin’ CHICKEN! The challenge: acquaint hinterland Canadian folks with the succulence of Mary B’s chicken. Solution: we embarked on an aggressive outdoor and radio campaign that used humour and strong visuals to contrast Mary Brown’s products with the competition. The artwork was featured on buses, billboards and transit shelters in Alberta, Ontario and Nova Scotia, plus, we developed a TV spot using stop-motion animation that emphasized the delicious taste and texture of Mary Brown’s food. And the results? Mary Brown’s achieved higher same-store sales growth than the market-leading competitor throughout the campaign. Take that, Colonel!