The m5 outdoor campaign for the new flameless Zippo Hand Warmer ran in southern Ontario this past fall. This reusable product produces ten times the heat of similar disposable options. While some retailers such as Mountain Equipment Co-op (MEC) were already carrying this product, awareness among retailers in Canada was low. The objective was to introduce consumers and retailers alike to the flameless Zippo Hand Warmer. The result? Sales at partner retailers jumped 200-300 percent. Plus, an iconic Canadian retailer has listed the Hand Warmer nationally for 2012!