paint shop it!

In September 2013 the Paint Shop launched its new brand tactical campaign urging consumers to paint shop it!  The Paint Shop has been in business for over 30 years and now has 30 stores throughout the province. They’re well known for their marque product, Benjamin Moore paint and for their trusted advice.

The campaign reinforces these strengths and reminds consumers the Paint Shop has all the products and advice they need to create their dream room.

The first in a series, the September flight features an open concept living room. In addition to stills, the room is showcased through a video explaining tips to help consumers create their own look. Campaign execution included newsprint, out of home, radio, online advertising and Facebook sponsored posts.

paint shop it

paint shop it living room

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s