In September 2013 the Paint Shop launched its new brand tactical campaign urging consumers to paint shop it! The Paint Shop has been in business for over 30 years and now has 30 stores throughout the province. They’re well known for their marque product, Benjamin Moore paint and for their trusted advice.
The campaign reinforces these strengths and reminds consumers the Paint Shop has all the products and advice they need to create their dream room.
The first in a series, the September flight features an open concept living room. In addition to stills, the room is showcased through a video explaining tips to help consumers create their own look. Campaign execution included newsprint, out of home, radio, online advertising and Facebook sponsored posts.