m5 has been involved with social marketing around smoking cessation for almost two decades. Through the early days of awareness to the movement to ban smoking in bars, we’ve been there. When the Smokers’ Helpline needed a new modern online presence they came to us for help. We developed a new website, complete with interactive tools for those looking for more information, or ready to quit. We also created a Facebook contest centred around tips for healthy living and smoking cessation.