Understanding Changes Everything

Baker Header

Mental illness and addictions affects us all. Approximately 1 in 5 of us will experience it directly this year. That means all of us have mental illness and addictions in our lives. Stigma is a big reason people often don’t seek help. We started down the road of changing that.

The latest spot below builds on the campaign that began earlier this year. We ensured our creative approach was about seeing the person, not the illness. We wanted to tell their story and have complimented the television spots with real life stories on the website. We also felt it was important to focus on recovery. Campaigns that show people in crisis get your attention, but may actually build, rather than reduce stigma. Our central insight was if people understood more, it would change how they thought about the issue. And that understanding would be the start of changing everything. See more of the campaign at understandnow.ca.

understanding changes everything

1 in 5 70 percent childhood

500,000

children and youth


workplace

the path

Join us at

facebook.com/Understanding-Changes-Everything/

understandnow.ca

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s