In 2014 we launched Understanding Changes Everything, a mental illness anti-stigma campaign from the Newfoundland and Labrador Department of Health and Community Services. The campaign and the message behind it is one I’m proud to be apart of. The initial launch involved a mass media campaign, social media and a content rich website.
We followed up that effort with a grassroots push, including the video below featuring the real stories of people living with mental illness. I am in awe of the courage of these people. They speak openly about what that means to them in the hopes that it will help others, and also that one day it will no longer be considered brave to speak about mental illness.